Charm Castanos
Stop doing manually what a system can do for you. I build the CRM workflows and automations that free up your time and keep your business moving.
Build once. Run forever. Scale without burning out.
I design automation systems and CRM workflows that eliminate the busywork β so your business runs while you focus on what actually matters.
The tasks eating your time every day? Gone. I build workflows that handle the repetitive so you never have to touch them again.
No more leads slipping through the cracks. Your pipeline, your forms, your follow-ups β all built, all connected, all running automatically.
Let AI handle the responses, the follow-throughs, and the grunt work β while you show up only where it counts.
Your tools should talk to each other. I connect the gaps so nothing falls through and you stop paying for things that don't work together.
GoHighLevel
n8n
GoHighLevel
n8nCRM builds, automations, and AI workflows β all designed around one goal: giving you your time back.
Your entire CRM built from scratch β pipelines, forms, workflows, calendars, and contact management all set up so your business runs without you chasing anything.
End-to-end automations that eliminate the manual work. Built in Zapier, n8n, or Make β triggered, connected, and running 24/7.
AI integrated directly into your systems β GPT, Anthropic, Gemini, and Voice AI working together to respond, route, and convert automatically.
No lead left behind. From first touch to booked call β follow-up sequences, appointment booking, and SMS & email automations all handled.
From onboarding to offboarding β your entire client experience automated. Welcome sequences, contracts, payments, and check-ins running on autopilot.
Your tools connected and talking to each other. No more copy-pasting, no more gaps β just clean data flowing where it needs to go.

Catches a GHL webhook when a proposal is ready, formats contact data, and sends a Docusign envelope automatically.
When a contact reaches the Proposal Sent stage in GHL, a webhook fires to Zapier. Zapier filters the trigger, formats the contact data, sends a Docusign envelope pre-filled with the client's details, then updates the GHL contact to confirm the document was sent.

Detects new files in Google Drive, transcribes with AI, then branches to LinkedIn and Facebook β generating tailored posts automatically.
Monitors a Google Drive folder for new audio or video files. Splits into two paths: LinkedIn (long-form professional content) and Facebook (shorter post + AI-generated image via DALL-E). Each published post is logged to Google Sheets.

Fires when Docusign envelope is signed: creates Stripe invoice, updates GHL contact, enrolls client in onboarding workflow.
Triggers the moment a Docusign envelope status changes to Signed. Finds or creates the Stripe customer, generates a Stripe invoice, updates the GHL contact record, and enrolls them in the GHL onboarding workflow β all in under 60 seconds.

Fires when Stripe invoice is paid: creates a recurring subscription, updates GHL contact, confirms payment internally.
Triggers when a Stripe invoice is marked as paid. Creates a recurring Stripe subscription for ongoing monthly billing, updates the GHL contact with the subscription details, tags the contact as 'payment-received,' and sends an internal notification confirming payment.

Catches GHL survey submission via webhook, creates nested Google Drive folder structure for the new client.
When a new client submits the GHL onboarding survey, a webhook fires to Zapier. Zapier formats the client name, creates a nested Google Drive folder structure with subfolders, sets sharing permissions, and updates the GHL contact with the Drive folder link.

Entry workflow: new lead submits survey β budget qualification check β if qualified, booking reminder sequence begins automatically.
A complete end-to-end sales automation system. 11 interconnected workflows: 001 New Lead (survey β budget check β booking reminders), 002 Call Booked, 002b Pre-Call Reminders, 003 Call Completed, 003b No-Show Recovery, 004 Proposal Sent, 004b/c/d Proposal Tracking, 005 Closed Won, 006 Closed Lost. Budget disqualification below $1,000 handled automatically.

Fires on appointment booked: adds tag, updates opportunity, sends booking confirmation, creates prep task.
When an appointment status changes to Confirmed, this workflow adds the 'booked-call' tag, updates the opportunity stage, sends a professional booking confirmation email with the meeting link, removes the contact from the New Lead reminder sequence, and creates a prep task for the team.

Sends a 24-hour and 1-hour reminder before every booked discovery call β automatically.
Fires the moment an appointment is confirmed. Waits until 24 hours before the call and sends the 24-hour reminder. Waits again until 1 hour before and sends the 1-hour reminder. Both emails include the meeting link and warm preparation instructions.

Fires after a completed call: updates opportunity, sends thank you email, creates Prepare Proposal task.
When an appointment is marked Showed/Completed, this workflow updates the opportunity stage, sends a personalized thank you email recapping the call, creates a 'Prepare Proposal' task with a due date, and removes the contact from the active call workflow.

Detects missed appointments, sends recovery emails, checks if rebooked β moves to Closed Lost after final attempt.
When marked No Show, this workflow updates the opportunity, sends No Show Email 1, waits 1 day and checks if rebooked. If not β sends No Show Email 2, waits 2 more days, checks again. If still not rebooked, moves to Closed Lost.

Tracks viewed vs. not-viewed proposals, sends smart follow-ups, auto-routes to Closed Won.
Once a proposal is sent, waits 3 days then checks if viewed. If viewed β sends a personalized follow-up. If not β sends a softer nudge. Both branches wait 3 more days and check for signature before routing to the next stage.
Triggers when a proposal is opened and sends a timely follow-up while the prospect is actively reviewing.
When the proposal-viewed tag is added, this branch fires immediately and sends a warm email acknowledging that the prospect is reviewing the proposal β capitalizing on the exact moment they're most engaged.
Triggers on Signed/Accepted proposal: removes old tags, adds closed-won tag, chains into Workflow 005.
Triggers when the Client Proposal reaches Signed/Accepted status. Removes the old proposal tag, adds the 'closed-won' tag, and that tag triggers Workflow 005 automatically β signed contract β tag β welcome email + onboarding task.
Detects a declined proposal, sends a graceful email, waits, then updates the opportunity stage automatically.
When the Client Proposal reaches Declined status, removes old tags, adds 'proposal-declined,' sends a warm non-pushy email, waits a set period, then automatically updates the opportunity stage β keeping the pipeline clean.

Fires on Closed Won: removes old tags, sends welcome email, creates onboarding task, fires internal notification.
Triggered by the 'closed-won' tag. Removes previous proposal tags, adds a 'client' tag, sends a warm welcome email, creates an internal 'Send onboarding form' task, and fires an internal notification. Everything happens in under 10 seconds.

Triggers on stage Lost: cleans tags, sends a graceful closing email, fires internal team notification.
When a pipeline stage changes to 'Lost,' removes old tags, adds 'closed-lost,' sends a graceful professional email leaving the door open, and fires an internal team notification.

Catches a GHL webhook when a proposal is ready, formats contact data, and sends a Docusign envelope automatically.
When a contact reaches the Proposal Sent stage in GHL, a webhook fires to Zapier. Zapier filters the trigger, formats the contact data, sends a Docusign envelope pre-filled with the client's details, then updates the GHL contact to confirm the document was sent.

Detects new files in Google Drive, transcribes with AI, then branches to LinkedIn and Facebook β generating tailored posts automatically.
Monitors a Google Drive folder for new audio or video files. Splits into two paths: LinkedIn (long-form professional content) and Facebook (shorter post + AI-generated image via DALL-E). Each published post is logged to Google Sheets.

Fires when Docusign envelope is signed: creates Stripe invoice, updates GHL contact, enrolls client in onboarding workflow.
Triggers the moment a Docusign envelope status changes to Signed. Finds or creates the Stripe customer, generates a Stripe invoice, updates the GHL contact record, and enrolls them in the GHL onboarding workflow β all in under 60 seconds.

Fires when Stripe invoice is paid: creates a recurring subscription, updates GHL contact, confirms payment internally.
Triggers when a Stripe invoice is marked as paid. Creates a recurring Stripe subscription for ongoing monthly billing, updates the GHL contact with the subscription details, tags the contact as 'payment-received,' and sends an internal notification confirming payment.

Catches GHL survey submission via webhook, creates nested Google Drive folder structure for the new client.
When a new client submits the GHL onboarding survey, a webhook fires to Zapier. Zapier formats the client name, creates a nested Google Drive folder structure with subfolders, sets sharing permissions, and updates the GHL contact with the Drive folder link.

Entry workflow: new lead submits survey β budget qualification check β if qualified, booking reminder sequence begins automatically.
A complete end-to-end sales automation system. 11 interconnected workflows: 001 New Lead (survey β budget check β booking reminders), 002 Call Booked, 002b Pre-Call Reminders, 003 Call Completed, 003b No-Show Recovery, 004 Proposal Sent, 004b/c/d Proposal Tracking, 005 Closed Won, 006 Closed Lost. Budget disqualification below $1,000 handled automatically.

Fires on appointment booked: adds tag, updates opportunity, sends booking confirmation, creates prep task.
When an appointment status changes to Confirmed, this workflow adds the 'booked-call' tag, updates the opportunity stage, sends a professional booking confirmation email with the meeting link, removes the contact from the New Lead reminder sequence, and creates a prep task for the team.

Sends a 24-hour and 1-hour reminder before every booked discovery call β automatically.
Fires the moment an appointment is confirmed. Waits until 24 hours before the call and sends the 24-hour reminder. Waits again until 1 hour before and sends the 1-hour reminder. Both emails include the meeting link and warm preparation instructions.

Fires after a completed call: updates opportunity, sends thank you email, creates Prepare Proposal task.
When an appointment is marked Showed/Completed, this workflow updates the opportunity stage, sends a personalized thank you email recapping the call, creates a 'Prepare Proposal' task with a due date, and removes the contact from the active call workflow.

Detects missed appointments, sends recovery emails, checks if rebooked β moves to Closed Lost after final attempt.
When marked No Show, this workflow updates the opportunity, sends No Show Email 1, waits 1 day and checks if rebooked. If not β sends No Show Email 2, waits 2 more days, checks again. If still not rebooked, moves to Closed Lost.

Tracks viewed vs. not-viewed proposals, sends smart follow-ups, auto-routes to Closed Won.
Once a proposal is sent, waits 3 days then checks if viewed. If viewed β sends a personalized follow-up. If not β sends a softer nudge. Both branches wait 3 more days and check for signature before routing to the next stage.
Triggers when a proposal is opened and sends a timely follow-up while the prospect is actively reviewing.
When the proposal-viewed tag is added, this branch fires immediately and sends a warm email acknowledging that the prospect is reviewing the proposal β capitalizing on the exact moment they're most engaged.
Triggers on Signed/Accepted proposal: removes old tags, adds closed-won tag, chains into Workflow 005.
Triggers when the Client Proposal reaches Signed/Accepted status. Removes the old proposal tag, adds the 'closed-won' tag, and that tag triggers Workflow 005 automatically β signed contract β tag β welcome email + onboarding task.
Detects a declined proposal, sends a graceful email, waits, then updates the opportunity stage automatically.
When the Client Proposal reaches Declined status, removes old tags, adds 'proposal-declined,' sends a warm non-pushy email, waits a set period, then automatically updates the opportunity stage β keeping the pipeline clean.

Fires on Closed Won: removes old tags, sends welcome email, creates onboarding task, fires internal notification.
Triggered by the 'closed-won' tag. Removes previous proposal tags, adds a 'client' tag, sends a warm welcome email, creates an internal 'Send onboarding form' task, and fires an internal notification. Everything happens in under 10 seconds.

Triggers on stage Lost: cleans tags, sends a graceful closing email, fires internal team notification.
When a pipeline stage changes to 'Lost,' removes old tags, adds 'closed-lost,' sends a graceful professional email leaving the door open, and fires an internal team notification.

AI agent triggered by webhook: logs lead, writes personalized GPT outreach, qualifies over email, scores leads Hot/Warm/Cold, routes to GHL pipeline.
Triggered by a webhook when a new lead is submitted. Logs to Airtable, uses OpenAI GPT to write personalized outreach. Waits for a reply, checks for opt-out. If not opted out, OpenAI runs qualification, creates opportunity in GHL, sends follow-up questions. GPT scores the lead as Hot/Warm/Cold and routes accordingly.

Catches a GHL webhook when a proposal is ready, formats contact data, and sends a Docusign envelope automatically.
When a contact reaches the Proposal Sent stage in GHL, a webhook fires to Zapier. Zapier filters the trigger, formats the contact data, sends a Docusign envelope pre-filled with the client's details, then updates the GHL contact to confirm the document was sent.

Detects new files in Google Drive, transcribes with AI, then branches to LinkedIn and Facebook β generating tailored posts automatically.
Monitors a Google Drive folder for new audio or video files. Splits into two paths: LinkedIn (long-form professional content) and Facebook (shorter post + AI-generated image via DALL-E). Each published post is logged to Google Sheets.

Fires when Docusign envelope is signed: creates Stripe invoice, updates GHL contact, enrolls client in onboarding workflow.
Triggers the moment a Docusign envelope status changes to Signed. Finds or creates the Stripe customer, generates a Stripe invoice, updates the GHL contact record, and enrolls them in the GHL onboarding workflow β all in under 60 seconds.

Fires when Stripe invoice is paid: creates a recurring subscription, updates GHL contact, confirms payment internally.
Triggers when a Stripe invoice is marked as paid. Creates a recurring Stripe subscription for ongoing monthly billing, updates the GHL contact with the subscription details, tags the contact as 'payment-received,' and sends an internal notification confirming payment.

Catches GHL survey submission via webhook, creates nested Google Drive folder structure for the new client.
When a new client submits the GHL onboarding survey, a webhook fires to Zapier. Zapier formats the client name, creates a nested Google Drive folder structure with subfolders, sets sharing permissions, and updates the GHL contact with the Drive folder link.

AI agent triggered by webhook: logs lead, writes personalized GPT outreach, qualifies over email, scores leads Hot/Warm/Cold, routes to GHL pipeline.
Triggered by a webhook when a new lead is submitted. Logs to Airtable, uses OpenAI GPT to write personalized outreach. Waits for a reply, checks for opt-out. If not opted out, OpenAI runs qualification, creates opportunity in GHL, sends follow-up questions. GPT scores the lead as Hot/Warm/Cold and routes accordingly.

Catches a GHL webhook when a proposal is ready, formats contact data, and sends a Docusign envelope automatically.
When a contact reaches the Proposal Sent stage in GHL, a webhook fires to Zapier. Zapier filters the trigger, formats the contact data, sends a Docusign envelope pre-filled with the client's details, then updates the GHL contact to confirm the document was sent.

Detects new files in Google Drive, transcribes with AI, then branches to LinkedIn and Facebook β generating tailored posts automatically.
Monitors a Google Drive folder for new audio or video files. Splits into two paths: LinkedIn (long-form professional content) and Facebook (shorter post + AI-generated image via DALL-E). Each published post is logged to Google Sheets.

Fires when Docusign envelope is signed: creates Stripe invoice, updates GHL contact, enrolls client in onboarding workflow.
Triggers the moment a Docusign envelope status changes to Signed. Finds or creates the Stripe customer, generates a Stripe invoice, updates the GHL contact record, and enrolls them in the GHL onboarding workflow β all in under 60 seconds.

Fires when Stripe invoice is paid: creates a recurring subscription, updates GHL contact, confirms payment internally.
Triggers when a Stripe invoice is marked as paid. Creates a recurring Stripe subscription for ongoing monthly billing, updates the GHL contact with the subscription details, tags the contact as 'payment-received,' and sends an internal notification confirming payment.

Catches GHL survey submission via webhook, creates nested Google Drive folder structure for the new client.
When a new client submits the GHL onboarding survey, a webhook fires to Zapier. Zapier formats the client name, creates a nested Google Drive folder structure with subfolders, sets sharing permissions, and updates the GHL contact with the Drive folder link.
A simple, proven 5-step process to transform your business with custom automation β from first call to ongoing results.
We map your current workflows, identify bottlenecks, and find your highest-impact automation opportunities β together.
I architect your custom automation blueprint, built around how your business actually works. No templates, no cookie-cutter solutions.
I build and rigorously test every workflow before it touches your real business. You see it working before we ever go live.
Your automation goes live with monitoring in place. I walk you through everything so you're fully in control from day one.
I monitor, optimize, and evolve your automations as your business grows. Your system gets smarter over time.
15 min Β· No obligations Β· 100% free
Does any of these sound familiar to you?
New leads coming in but nobody's following up?
Spending your day on tasks that should run themselves?
Onboarding a client still means doing everything manually?
Your apps are everywhere but nothing talks to each other?
You said yes to more clients but your process can't keep up?
Still the only person holding your whole business together?
I set up the CRM systems and automations that take
those problems off your plate β
so your business keeps moving even when you're not.
Charmaine completely transformed how my business runs. I used to spend hours chasing leads manually β now everything just flows automatically.
RJ Villamer
Business Owner
Ingrid is a lovely addition to a team. She is thoughtful and thorough in her work!
Chrissy Reter
Beckon Homes
The automations Charm set up saved me at least 10 hours a week. My onboarding process went from chaotic to completely seamless overnight.
Marco L.
Online Coach
Every automated business starts with one conversation. Yours is 30 minutes away.
Pick a time that works for you β